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Location, Location, Location!

Your franchise territory can have a direct effect on the success of your business – the demographic of your territory as well as whether or not it’s protected are important considerations when you’re researching your franchise. Not all franchises offer protected territories, but when they do we offer you tools, resources and knowledge that can help you negotiate with your franchisor and get the most out of it.


We will help you analyze the demographics of the area where you would like to open your business, including population, average age and income. You need to know that the demographics will support the type of business you’re interested in opening. The information can help you evaluate whether your senior care, spa, tutoring or fitness franchise will grow and thrive. We also analyze your potential territory and identify if there is an opportunity to expand the size for the benefit of both you and the Franchisor. Does the territory not have a large enough population in your target age range or income bracket? We can help you expand that territory so it covers the target population to help your business succeed.


If you would like to find out more, please contact us today!


Glendale auto care shop holds true to being ‘honest’


By Kathryn Stafford and Ayla Hopper


Anyone who drives knows the feeling of putting the key in the ignition and coming to find their car won’t start. Many thoughts run through their head, including a car service provider. Car owners want the best service for their car, and not to mention, an “honest” mechanic. Honest 1 Auto Care really does live up to their name.

The car service is a national franchise and the Glendale location, 15420 N. 59th Ave., is owned and operated by Thomas Young.

Young grew up in Georgia, and went to the Citadel on a NROTC military scholarship in 1975. He received an active duty commission in the U.S. Marine’s in 1979 as a Second Lieutenant. After Young left the Marine Cops, he joined the Georgia Air National Guard, 128th Tactical Fighter Squadron. Young continued his journey by becoming an FBI agent in 1987. After Young retired, he cumulated more than 30 years of government service. Young’s loyal service doesn’t stop there. After retirement he wanted to do something a little different. Using his knack of helping the public and by using loyalty, honesty, Young opened Honest 1 Auto Care in Glendale. A car care community holding true to being honest.

Now, Young still honors active duty military and veterans by offering them discounted repair work. He also extends discounts to students from local colleges.

Young said, “We like to think of ourselves in a doctor patient type relationship with our customers, but with their cars. We want them to always bring their car here so we can always know what is going on with it, just as they go to the same doctor who knows what’s going on with them.”

What also sets the car shop apart is they recycle.

“We recycle everything at the shop that can be recycled,” Young said. “We want to do our part for a greener planet from a business that is known to be very dirty. This includes, oil, anti-freeze, oil filters, plastic, paper, cardboard, tires, etc.”

The facility is also one of the cleanest you will find. The waiting room is spacious and immaculate. Guests can relax as they watch TV, enjoy some complimentary coffee, or play with their child in a separate child waiting room with toys and movies.

Young and operations manager Braden Poole said the centers were designed with female customers in mind.

“We wanted to make sure our stores would be welcoming to female clients, so that they would be clean, spacious, and have a children’s center,” Poole said.

While Young said he and his staff will never try to sell a customer a service they do not need, he contends regular and preventative car maintenance is very important.

Young cited an article which read, “Motor vehicle accidents are the number one killer of people aged 1 to 44. Over 2,600 deaths occur each year because of car neglect, and nearly 100,000 disabling injuries happen every year. This means that eleven people are injured every hour and that one person dies every three hours due to accidents which could have been prevented.”

Honest 1 Auto Care will be closed in observance for Memorial Day. Regular hours of operation are 8 a.m. to 6 p.m. Monday through Friday; 8 a.m. to 4 p.m. Saturday. The Glendale location accepts walk-ins and has a nice customer lounge. Customers are encouraged to leave their cars when they do not have an existing appointment.

For more information about Honest 1 Auto Care, contact us at contact@franfaire.com.


Identify Franchise Opportunities Positioned for Growth

March 29, 2013 Franchise Direct – Holly Lewis

A franchise that appears investment worthy to one potential investor may not to another and this fact is common knowledge to most anyone experienced or even new to franchising. The reason for this is simple: people differ, opportunities suit certain individuals and not others, and each potential investor must make personal assessments when considering how and where to invest.
With this in mind, well positioned franchises in new or even established markets can offer an appealing package to potential franchise owners who are naturally suited for or experienced within the respective industry. Despite the subjective nature of choosing a franchise system, superb positioning, whether related to literal location or the leverage of the brand, along with a record of lower investment costs coupled with an intellectual property safeguard that attracts attention in the given market are sure signs of an appealing package. The details of how an arrangement such as this appears in any given industry or country are endless yet franchisees sniffing out an investment opportunity locally or abroad can consider these framework aspects and weigh them in relation to personal goals.

The less daunting the market, the better, and for US franchises moving into markets with similar cultural and language backgrounds, investment opportunities become even more plentiful and without the burden of adjusting the brand to markedly different cultural norms. Industries that linger in the “recession proof” category are worth checking into, be they locally or globally placed, which means human services often top the list, especially in countries where cultures and social economics dictate the kinds of services that will be sought. Both master franchising internationally and single unit franchising locally can succeed in these industries.

One excellent example of this is health care services related to in and out of home care for aging populations where families are culturally and economically impacted in such a way that seeking outside assistance is necessary. Services provided by franchises in senior and family care industries that offer alternative approaches to care giving are positioned for growth, especially when their trademark image and company culture is easily recognized amidst competition.

Another example is business to business services provided by a franchise that enables legal and regulatory compliance with a twist. Providing first aid and medical supplies to businesses that must be kept on site can seem simple enough, which it no doubt may be, yet when this need is fulfilled by a well positioned brand that can be relied upon throughout a market area for distribution, a rapport between client and franchise is established. Easily recognized brands, which excel at keeping companies in compliance so as to avoid auditing disasters, offer an appealing investment package to investors. The appeal is amplified if initial investment is relatively low with a history of earnings declarations, and existing franchisees consistently report contentment with their role in the franchise system.

Establishing the worth of a franchise when considering investment is one thing, and locating the right market to move into is another. Yet these two concepts overlap considerably whether master franchising abroad is the aim or single unit at home. Establish the franchises that have experienced and will experience the most growth based on human services, those services directly related to evident lifestyle trends, human care services, health, wellness, and regulatory measures of compliance in these areas.

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